COREMedia Connects with Nielsen Galaxy to Report Overnight Ratings in CoreDirect DRTV System
FAIRFIELD, NJ, June 6, 2005—
COREMedia-Systems Inc., the leading providerof direct-response management and analysis software and services, announced today that it has created an import data from Nielsen Media Research’s Galaxy system to enable CoreDirect clients to post and analyze overnight Cable ratings.
According to Cordie DePascale, COREMedia Vice President of Business Analysis,
“Galaxy reporting in CoreDirect allows DRTV clients to post overnight ratings data
against prior day spots. Galaxy can be combined with response performance to provide
clients with an immediate and accurate measure of Cost Per Point, Cost Per Thousand,
and Cost Per Response in a single reporting solution.”
“Our clients work with a sense of immediacy that DRTV demands. Features like
overnight ratings continue to embrace that need and give our clients a competitive edge,”
said Glenn DeKraker Jr., CEO of COREMedia-Systems, Inc.
Based in Fairfield, N.J., COREMedia Systems Inc.
was founded in 1992. The company develops and
supports CoreDirect, the most widely used technology
in America for the planning, purchasing and analysis
of direct-response television commercials.
CONTACT:Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882,
or Steve Ellwanger, Press Counsel Group: 203-856-8303.
